3 Stages To Turn Hard Things Into Your Basic Instincts

How often have you just kept everything exactly the same? Staying in your comfortable little bubble? This is the worst things we end up doing to ourselves, living this life by being content. Whether it stems from fear, intimidation, or lack of drive, we end up fearing even the thought of change. As humans, we are naturally creatures of habit, which seek comfort in what we know, yet it is single-handedly destroying our possibilities and holding us back from greatness. When we are first confronted with the ideas of attempting something new, we feel as if we are inadequate and lack the confidence. We call this ‘retreating to fine’. A place of known comfort. The thing about uncharted territory is that it can appear to be vast and terrifying. However, it is important to realize that these feelings go away. That they can be conquered. It would be undeniably cruel to yourself if you just sat there your whole life, dreaming, knowing that you could be somewhere else, somewhere better, but not even trying to get there.

This is where you should start dreaming harder, setting goals and taking action. It may be hard but you can do it with perseverance.

The Brute Force Stage

Plan Plan Plan

Notes, spreadsheets, checklist, hours of youtube videos, and books that guide you. The first thing that you want to do is identify what you want and what you have to do to get it. What is your 1-year plan, 5-year plan, and 10-year plan, and what can you do to achieve those. When you use the aforementioned ways of tracking what you want, you are less likely to give up because you’ve already put so much effort into it.

Don’t Avoid The Hard Parts

For you, and your business to grow, you need to stop avoiding things that appear hard to overcome, and face them head-on. It is once we start turning these hardships into not just habits, but basic instinct, that we can ensure ourselves and our business to flourish in no time. The trick here being the ‘basic instinct’, that unexecuted decision that is made daily, without thinking or planning.

Be Positive

Have a positive mindset. There is something to be said about the power of positivity. However, keep in mind that without action this is just going to make you a happy, poor person, and that’s all, so you have to keep doing the work.

Push Through The Pain

While you may be looking for shortcuts or thinking there must be a way to get around the pain, we aren’t going to sugar coat it, there isn’t. You have to go straight through it. You have to take the bull by its horns, feel the pain, and just push through. There’s no other way. Trust us.

Keep Pushing

You may be starting to experience emotions and logical processes telling you to exit, get out of this, just don’t do it, it’s the wrong thing to do, you’re going to fail, this is too much for you, etc. This is the part where most people they retreat back to ‘fine’.

Don’t be one of those people. You’ve already put in so much.

The Habit Forming Stage

Push For A Full 30 Days

The first week will be the most painful week you’ve experienced in your life. You’ll start strong the first few days, and then you’ll hate it. It will feel like a chore. In fact, the first 30 days will be the worst period of doing whatever your new habit/instinct is ever. You’ve started positive, you’ve pushed through the pain thus far, and you’ve avoided the fine. You did it! This is where doing a hard thing gets turned into a habit. It’s only 30 days to form a habit. After you have made it a habit, you can make it an instinct.


It may be cliche but, practice makes perfect. That saying could not be truer in the world of entrepreneurs. There’s no other way to get good at anything. This is not some gift. It’s hours of practice. If you practice more than anybody else, you will beat everybody else. It’s plain and simple, just like that. If you practice it enough, and you do it enough times over a long enough period of time, it will become a habit. And then if you keep at it, it will become an instinct. Once it becomes an instinct, that is when you’re dangerous. That’s when you’re most powerful because you no longer have to think about it.

A Trigger, An Action, And A Reward

Combine your new habit with the one you already have. Perhaps when you’re eating breakfast, or brushing your teeth, this will ease some of the burdens of remembering to do it. This trigger is just something that signals us that to take action. Once you’ve completed your action, give yourself a reward. Such as your morning coffee, breakfast, a latte from down the street, etc.

Figure out the one thing that you want, that will allow you to get your action done.

The Base Instinct Stage

Habit to Instinct

Since we have now established a habit, it is time to turn it into base instinct. So what are base instincts? It is an action which is hardcoded in our DNA from millions of years that tell us what to do, such as breathing or blinking, or on a larger scale our instinct of survival. Have you ever had a gut feeling that you should get out of somewhere? Or lock your doors? Or swerve to avoid hitting an animal or another car. Only to find out shortly after that you were in imminent danger without even realizing it? It is this subconscious reflective instinct taking over which stops your cognitive mind from thinking and takes control with a reaction.

Act Don’t Think: Conscious Thought Is Only 10%

The reason we can so quickly avoid things, or breath automatically, is because it is something that’s been practiced and repeated and ingrained into us so much that we don’t have to think about it anymore. It is this act, this other 90% of thought, that we need to harness so we can operate on basic instinct. After all, if we have to think about doing something, then we are already second-guessing ourselves. Just do it and don’t think about it and it will become an instinct.

Simply put, you are hacking your brain. Find out what you want in life, reverse engineer it, figure out what that action is that you need to take to get what you want, and then do it every day! Use the trigger, action, reward sequence. Track everything you do, every single day and stick at it every day for years until that thing becomes a base instinct. This is when you will annihilate all the competition and own what you do.